MODEL OVERVIEW
 
A pet supplies shop is a store that sells products for pets, such as food, toys, grooming items, bedding, and accessories to meet the needs of various animals like dogs, cats, birds, fish, and small animals.
 
Our versatile and user-friendly Excel model provides a comprehensive 5-year rolling financial projection (Income Statement, Balance Sheet, and Cash Flow Statement) with a monthly timeline, ideal for both startup and existing pet supplies business operating both a physical and online shop. It allows the modeling of up to 15 product categories alongside cost of sales, transaction expenses, staff costs, marketing, operating costs, taxes, borrowings and fixed assets. The model adheres to financial best practices, featuring built-in instructions, item explanations, checks, and input validations. It also includes a comprehensive dashboard summarising projections in table and chart format as well as a discounted cash flow (DCF) valuation calculation helping to assess the business's financial plans and potential value.
 
 
KEY OUTPUTS
 
Projected full financial statements (Income Statement, Balance Sheet and Cash flow Statement) presented on a monthly basis across 5 years and summarised on an annual basis.
Dashboard with:
Summarised projected Income Statement and Balance Sheet;
Compounded Annual Growth Rate (CAGR) for each summarised income statement and balance sheet line item;
Key ratios including average revenue growth, average profit margins, average return on assets and equity and average debt to equity ratio;
Tables and Bar charts summarising revenue and cost of sales by product categories;
Charts and graphs showing: cash balance by month, free cash flow generation, cash flow statement breakdown, profit margins, income statement breakdown, net cash vs net income, working capital, valuation and capital structure.
Discounted cash flow valuation using the projected cash flow output.
Breakeven analysis.
 
 
KEY INPUTS
 
Setup Inputs:
Name of business;
Currency;
First projection year and month;
Naming for product categories, cost of sales, transaction expenses, staff costs, marketing costs, other operating costs, fixed assets and borrowings;
 
Actuals Inputs:
Opening balance sheet (for existing businesses);
Income Statement actuals (for trend analysis);
 
Projection Inputs:
Instore sales including average traffic, conversion rate, average spend and sales mix by product category;
Online sales including website visits, conversion rate, average transaction value, sales mix by product category;
Cost of sales including cost percentage of revenue, safety stock percentage and average credit terms received;
Transaction expenses, Staff cost inputs including staff numbers, average salary per full time position, average employer’s social security percentage of salary, average annual bonus and bonus payment months.
Other costs inputs including marketing costs and other operating costs;
Sales and corporate tax inputs including rate and payment periods;
Dividend inputs including amount (percentage of retained earnings) and frequency;
Fixed assets including addition amounts and useful life;
Borrowings including addition amounts, interest rate and maturity date;
Share capital additions;
Discount rate inputs (for valuation calculation).
 
MODEL STRUCTURE
 
The model comprises of 9 tabs split into input ('i_'), calculation ('c_'), output ('o_’) and system tabs. The tabs to be populated by the user are the input tabs ('i_Setup', ‘i_Actuals’ and 'i_Assumptions'). The calculation tab uses the user-defined inputs to calculate and produce the projection outputs which are presented in 'o_Fin Stats', ‘o_Dashboard’ and ‘o_DCF’.
 
 
KEY FEATURES
 
The model contains a flexible timeline that allows for a mix of actual and forecast periods across a 5-year period. This allows projections to be easily rolled forward as forecast periods become actual period;
Timeline is split on a monthly basis and summarised on an annual basis; 
The model is not password protected and can be modified as required following download;
The model allows for the following number of underlying categories for each line item (these can be easily expanded if required):
Product categories – 15 categories;
Cost of sales – 5 categories;
Transaction expenses – 3 categories;
Staff costs – 10 categories;
Marketing costs – 5 categories;
Other expenses – 15 categories;
Fixed assets – 5 categories;
Borrowings – 3 facilities
Apart from projecting revenue and costs the model includes the possibility to model fixed assets, borrowings (amortising), dividends and corporate tax;
Business name, currency, starting projection period are fully customisable;
Revenue, cost and fixed asset descriptions are fully customisable;
The model included an integrated discounted cash flow valuation using the projected cash flow outputs;
The model includes instructions, line-item explanations, checks and input validations to help ensure input fields are populated accurately; 
The model includes a checks dashboard which summarises all the checks included in the various tabs making it easier to identify any errors. 
 
SUPPORT / MODIFICATIONS 
 
We are keen to ensure our customers are satisfied and find the models useful for their financial projection needs. Our models are developed with the user in mind and include instructions, line-item explanations, checks and input validations to ensure they are as user-friendly and easy to use as possible without requiring extensive knowledge of Microsoft Excel, finance or accounting. If any questions do arise, we are more than happy to assist. We are also happy to support with any be-spoke modifications you may require to the models to better suit your business needs. To get in touch, please send us a message through the website or contact us on: hello@useprojectify.com